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What is WordPress?

WordPress is a free and open source blogging tool and a dynamic content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular CMS in use on the Internet.( source Wikipedia.org ) WordPress is currently the most popular blogging system in use on the Web, powering over 60 million websites worldwide!

Why WordPress?

  • WordPress designs are based on “Themes”. Themes are composed of images and cascading style sheet (CSS) webpage layouts, and this makes it very easy for us to customize the look and feel of a WordPress site using a pre-existing Theme and a new page layout created in Photoshop (or a layout imported into Photoshop from an Acrobat PDF, InDesign PDF, etc.). On the low-end of the design scale, you can basically drop a company’s logo into the top corner of the page and you are good to go!
  • WordPress software allows anyone to create and edit new web pages and blog “posts” using only a web browser. No knowledge of HTML or other code is required. The WordPress editing interface is very easy to use. It works a lot like simple word-processing software. And, the site administrator can grant various levels of access to others, allowing them to contribute to the website/blog. Because the interface is web-based, creating and editing pages can be done from anywhere with an Internet connection.
  • The blogging features in WordPress allow you to update your website/blog frequently, to receive and respond to comments from your readers, and to allow others to subscribe to your site content using RSS. This is great for your human customers and potential customers. It is also great for search engines, because search engines love fresh content.
  • There are many more features of a WordPress website or blog that make it much, much better than a traditional “static”, “brochure-style” website (i.e., built once and never updated after that) when it comes to search engine optimization and social media. And many of these features can be taken care of automatically, requiring little or no effort (or programming skill) on your part.

Consulting and upgrade services for existing WordPress sites

The web Marketing Clinic also offers consulting and maintenance/upgrade services for existing WordPress websites and blogs. Call or contact us today.

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WHAT NEXT? If you’re ready to discuss a website or online marketing strategy, then we’d love to hear from you.

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